Who's behind Kina

Built for the ones
who do it all.

Built for the ones
who do it all.

We built Kina because modern parenting is fragmented. Classroom wish lists are manual. Teacher appreciation is rushed. Camp registration is stressful. Everything lives in different places.

We believed it could be simpler.

We are parents, just like you. Between drop offs, activity sign ups, and busy workdays, we are building tools that bring classroom support, teacher connection, and everyday parenting logistics into one organized place.

We built Kina because modern parenting is fragmented. Classroom wish lists are manual. Teacher appreciation is rushed. Camp registration is stressful. Everything lives in different places.

We believed it could be simpler.

We are parents, just like you. Between drop offs, activity sign ups, and busy workdays, we are building tools that bring classroom support, teacher connection, and everyday parenting logistics into one organized place.

Mom of One

If parenting were a job title:

Chief Negotiation Officer

Ennie Lim, Chief Executive Officer of Kina, smiling for her professional headshot
Ennie Lim

Chief Executive

Mom of One

If parenting were a job title:

Chief Negotiation Officer

Ennie Lim, Chief Executive Officer of Kina, smiling for her professional headshot
Ennie Lim

Chief Executive

Dad of One

Best advice you’ve given (or received) as a parent:

Don’t negotiate before coffee.

Benny Yiu, Operations Lead at Kina, wearing a pink blazer
Benny Yiu

Operations Lead

Dad of One

Best advice you’ve given (or received) as a parent:

Don’t negotiate before coffee.

Benny Yiu, Operations Lead at Kina, wearing a pink blazer
Benny Yiu

Operations Lead

Mom of Two

Favorite parenting hack:

Having a second child so they can play together, and smoothies!

Julia Stefani, Kina Product Lead, posing in a pink suit
Julia Stefani

Product Lead

Mom of Two

Favorite parenting hack:

Having a second child so they can play together, and smoothies!

Julia Stefani, Kina Product Lead, posing in a pink suit
Julia Stefani

Product Lead

Mom of Two

What my kids think I do for work:

Click clack (sound of keyboard typing)

Kana Lee, Marketing Lead for Kina, standing in front of a brick background
Kana Lee

Marketing Lead

Mom of Two

What my kids think I do for work:

Click clack (sound of keyboard typing)

Kana Lee, Marketing Lead for Kina, standing in front of a brick background
Kana Lee

Marketing Lead

Dad of Two

Favorite family ritual:

Sunday pancakes

Michael Weinberg, Engineering Lead at Kina, professional portrait
Michael Weinberg

Engineering Lead

Dad of Two

Favorite family ritual:

Sunday pancakes

Michael Weinberg, Engineering Lead at Kina, professional portrait
Michael Weinberg

Engineering Lead

Mom of Two

Favorite family movies:

Home Alone and Frozen!

Angelina Kim, User Experience Lead, part of the Kina team
Angelina Kim

User Experience Lead

Mom of Two

Favorite family movies:

Home Alone and Frozen!

Angelina Kim, User Experience Lead, part of the Kina team
Angelina Kim

User Experience Lead

Teacher Merry

Oct 15, 2025

Teacher Merry

Oct 15, 2025

The heart of every school

Why Kina exists

Teachers deserve to feel seen, not just during special events or holidays, but every day.

Appreciation shouldn’t depend on chance, awkward coordination, or hectic messaging chains. Families should be able to express gratitude in ways that feel personal and genuine. Schools should be able to support culture and retention without adding administrative burden.

So we created a space where appreciation becomes natural, continuous, and effortless.

Our values

We build Kina with these principles

See people, not roles

Appreciation is about the human behind the job.


Support continuity

Relationships matter all year, not just during holidays.


Built for real life

Parents and teachers are busy. Tools should reduce work, not more of it.


Our story

Built by parents,
for parents.

We started Kina because, like you, we're in it every day, raising little humans, juggling school payments, groceries, activities, and everything in between.

We are parents, and we built Kina to simplify school life and everything around it. From classroom wish lists to teacher appreciation to camp sign ups, Kina brings it all into one organized place so families can focus less on coordination and more on their children.

We built this for our family. Now it's here for yours.

With love,

Ennie & Benny

Co-founders Kina

Kina CEO Ennie Lim and Operations Lead Benny Yiu with their son on the beach

Looking ahead

Where we're headed

School life does not stop at the classroom. Families are juggling wish lists, teacher communication, activities, and camp registrations across too many tools.

We are building a more organized way to manage it all.

Step by step, we are bringing classroom support, connection, and activities into one place, so school life feels simpler and more connected.

Looking ahead

Where we're headed

School life does not stop at the classroom. Families are juggling wish lists, teacher communication, activities, and camp registrations across too many tools.

We are building a more organized way to manage it all.

Step by step, we are bringing classroom support, connection, and activities into one place, so school life feels simpler and more connected.

Looking ahead

Where we're headed

School life does not stop at the classroom. Families are juggling wish lists, teacher communication, activities, and camp registrations across too many tools.

We are building a more organized way to manage it all.

Step by step, we are bringing classroom support, connection, and activities into one place, so school life feels simpler and more connected.

Get involved

Make school life simpler

Whether you are a parent, teacher, or school leader, Kina brings classroom support and connection into one organized place.

Get involved

Make school life simpler

Whether you are a parent, teacher, or school leader, Kina brings classroom support and connection into one organized place.

Get involved

Make school life simpler

Whether you are a parent, teacher, or school leader, Kina brings classroom support and connection into one organized place.