Built for the ones who do it all.
Rewards membership for moms
More confidence. More foresight. More for you.
Parenting. Finally, a rewards category.
Your spending
Link your existing credit cards and get rewarded for the parenting purchases you’re already making.
Automatically rewarded
Earn 2 points for every $1 in eligible parenting spend, on top of your existing card rewards.
Your recommendations
All the researching, comparing, and recommendations you already do as a mom can now give something back.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & TUITION
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
Designed for moms
Caring for your family starts with caring for yourself.
Enjoy exclusive member benefits, plus redeem your Kina Points for gift cards and experiences across wellness, fitness, travel, and more.
Brand Trademarks are the property of their respective owners.
Everything you need to feel
One membership to help you feel more confident, connected, and supported.
The mom economy
“Mom, that was the best day ever!“
Researching. Remembering. Planning. Paying.
Behind every moment is the invisible work of making it happen.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, I realized how little was actually built to recognize the way moms live and spend.
I’ve spent my career in fintech. Yet so little was designed to help moms feel more confident, more prepared, or get something back along the way.
"Kina is the membership I wished existed: something that helps moms feel one step ahead, while recognizing everything they already do."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I get rewarded on my family spending?
What counts as an eligible purchase?
What can I use my points for?
Is Kina free to join?
When does Kina launch?
