Built for the ones who do it all.
The mom economy
“Mom, that was the best day ever!“
Researching. Remembering. Planning. Paying.
Behind every moment is the invisible work of making it happen.
How it works
Your spending
Link the cards you already use and start earning on eligible parenting purchases, on top of your existing card rewards.
Automatically rewarded
Earn 2 points for every $1 in eligible parenting spend. No receipts or manual tracking.
Your recommendations
Share the activities and programs your family loves and earn when other moms discover them through you.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & TUITION
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
Rewards membership for moms
Get the answers you need.
Trusted experts for the things on your mind. Sleep, behavior, money, nutrition, and whoever you need next. Vetted by us, recommended by moms like you.
Treat yourself.
Perks and experiences that are actually for you. From spa days and wellness to fitness, beauty, style, and more. Because you deserve it.
Consider it handled.
Real help from a real person. Camp registrations, family travel, the thing you keep meaning to book. Your concierge takes it from here.
Designed for moms
Caring for your family starts with caring for yourself.
Enjoy exclusive member benefits and more ways to use your Kina Points to recharge, recover, and thrive.
Brand Trademarks are the property of their respective owners.
Everything you need to feel
One membership to help you feel more confident, connected, and supported.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, I realized how little was actually built to recognize the way moms live and spend.
I’ve spent my career in fintech. Yet so little was designed to help moms feel more confident, more prepared, or get something back along the way.
"Kina is the membership I wished existed: something that helps moms feel one step ahead, while recognizing everything they already do."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I get rewarded on my family spending?
What counts as an eligible purchase?
What can I use my points for?
Is Kina free to join?
When does Kina launch?
