Built for the ones who do it all.
The mom economy
“Mom, that was the best day ever!“
Researching. Remembering. Planning. Paying.
Behind every moment is the invisible work of making it happen.
The membership built for moms
1. Parenting, rewarded
Banks don’t recognize parenting as a rewards category. We do. Link your cards and earn on parenting purchases, on top of your existing rewards.
2. Feel informed and empowered
Want to better understand your personal or family finances? Talk with a money mentor, ask anything without judgment, and feel empowered.
3. Enjoy something for yourself
Turn your points into wellness, beauty, fitness, travel, and more. Something to look forward to, earned through what you already do.
Money mentor for moms
Start where you are.
Come with a question, or “I don’t know where to begin.” Your partner doesn’t need to join, even if they handle the family finances.
Understand what matters.
Work through what you know about your family’s finances and discover what else would help you feel informed and prepared.
Feel empowered to take part.
Build the knowledge to join financial conversations, make decisions about family finances, and plan for your financial future.
My partner handles the money. Where do I start?
What would I need to know if something happened to my partner?
What is a 529 plan? Should I set one up for my child?
We make good money. Why does it still feel tight?
Parenting, rewarded.
Caring for your family starts with caring for yourself.
Banks built rewards around travel and dining. We’re building them around parenting.
From a massage to a weekend away, turn your Kina Points into perks and experiences you actually want.
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Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, I realized how little was actually built to recognize the way moms live and spend.
I’ve spent my career in fintech. Yet so little was designed to help moms feel more confident, more prepared, or get something back along the way.
"Kina is the membership I wished existed: something that helps moms feel one step ahead, while recognizing everything they already do."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I get rewarded on my family spending?
How does Kina connect to my existing credit cards?
Is Kina free to join?
Can I connect with experts beyond money mentors?
When does Kina launch?
