Built for the ones who do it all.
The mom economy
“Mom, that was the best day ever!“
Researching. Remembering. Planning. Paying.
Behind every moment is the invisible work of making it happen.
Parenting, rewarded.
Banks never built rewards around parenting. So we did.
Your spending
Link your existing credit cards and get rewarded for the parenting purchases you’re already making.
Automatically rewarded
Earn 2 points for every $1 in eligible parenting spend, on top of your existing card rewards.
Use your points
Redeem points toward experiences you actually want, from travel, wellness, to trusted expert guidance.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & PRESCHOOL
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
What your membership points unlock
1. Enjoy something for yourself
Turn your points into wellness, beauty, fitness, self-care, and more. Something to look forward to, because you deserve it, too.
2. Make a memory
Put your points toward family travel, attractions, experiences, and more. Something to enjoy together, because the best memories are shared.
3. Your personal Money Mentor
You don’t have to manage all the family finances to understand where you stand. Ask anything without judgment, and feel empowered.
Money Mentors for Moms
Want to better understand your personal or family finances? Start with what you know, and your Money Mentor will help you make sense of the rest.
Start where you are.
Come with a question, or “I don’t know where to begin.” Your partner doesn’t need to join.
Ask anything.
Get straightforward answers about your personal finances, your family’s, or both—without judgment.
Feel empowered to take part.
Understand what you have, what may be missing, and what you should be prepared for.
My partner handles the money. Where do I start?
What would I need to know if something happened to my partner?
What is a 529 plan? Should I set one up for my child?
We make good money. Why does it still feel tight?
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, I realized how little was actually built to recognize the way moms live and spend.
I’ve spent my career in fintech. Yet so little was designed to help moms feel more confident, more prepared, or get something back along the way.
"Kina is the membership I wished existed: something that helps moms feel one step ahead, while recognizing everything they already do."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I get rewarded on my family spending?
How does Kina connect to my existing credit cards?
Is Kina free to join?
How much are Kina points worth?
When does Kina launch?
