Built for the ones who do it all.

Get more back from everything you already do. With rewards, trusted guidance, and benefits built around mom life.

Feel one step ahead of mom life.

Feel one step ahead of mom life.

A mother laughing and holding hands with her two young daughters as they run together against a bright blue sky.
A mother laughing and holding hands with her two young daughters as they run together against a bright blue sky.

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The mom economy

You make so much happen. It’s an economy of your own.

You make so much happen. It’s an economy of your own.

You make so much happen. It’s an economy of your own.

A mother with her child.

$1.3T

In annual family spending

A mother with her child.

$1.3T

In annual family spending

A mother with her child.

93%

Of purchasing decisions they control

A mother with her child.

93%

Of purchasing decisions they control

A mother with her child.

85M

Moms run the household spending

A mother with her child.

85M

Moms run the household spending

“Mom, that was the best day ever!“

Researching. Remembering. Planning. Paying.

Behind every moment is the invisible work of making it happen.

For everything you do for everyone else, this is for you.

For everything you do for everyone else, this is for you.

Parenting, rewarded.

The things you already do, now give back.

The things you already do, now give back.

The things you already do, now give back.

Banks never built rewards around parenting. So we did.

Your spending

Link your existing credit cards and get rewarded for the parenting purchases you’re already making.

Automatically rewarded

Earn 2 points for every $1 in eligible parenting spend, on top of your existing card rewards.

Use your points

Redeem points toward experiences you actually want, from travel, wellness, to trusted expert guidance.

  • CHILDCARE

  • CAMPS & ACTIVITIES

  • PEDIATRIC CARE

  • DAYCARE & PRESCHOOL

  • TUTORING & LESSONS

  • CHILDREN'S RETAILERS

  • FAMILY ATTRACTIONS

A mother holding her laughing toddler.

The membership built around mom life

More for you, in more ways than one.

More for you, in more ways than one.

More for you, in more ways than one.

1. Enjoy something for yourself

Turn your points into wellness, beauty, fitness, self-care, and more. Something to look forward to, because you deserve it, too.

2. Your personal Money Mentor

You don’t have to manage all the family finances to understand where you stand. Ask anything without judgment, and feel empowered.

3. Your village, on demand

Find the right expert without messaging every mom. Get guidance from sleep consultants, parenting coaches, nutritionists, and more.

  • Company logo
  • Company logo
  • Company logo
  • Company logo
  • Company logo
  • Company logo

When we asked banks why no one had built rewards around parenting, their answer was:

"Moms already have cards that reward groceries."

FAQ

Everything you might be wondering about

How do I get rewarded on my family spending?

How does Kina connect to my existing credit cards?

Is Kina free to join?

How much are Kina points worth?

When does Kina launch?

A mother laughing with her child.

Built for the ones who do it all.

For everything you do for everyone else, this is for you.

Built for the ones who do it all.

For everything you do for everyone else, this is for you.