Redefining rewards for moms
Manifesto
Becoming a parent changes almost everything about how you spend, plan, and make decisions.
Yet the way you’re rewarded hasn’t changed at all.
2x on parenting expenses
Expert guidance
Mom-vetted insights
Exclusive member offers
Family travel rewards
Benefits designed for moms
Credit cards never built a rewards program around parenting.
Kina recognizes the spending, decisions, and everyday work that come with raising a family, and gives moms more back along the way.
How it works
Keep your cards
Use the cards you already carry — nothing new to apply for.
Connect to Kina
Securely link your credit cards — takes under a minute.
Earn automatically
Eligible purchases are recognized — no receipts, no tracking.
Childcare
Camps & Activities
Pediatric Care
Daycare & Tuition
Tutoring & Lessons
Children's Retailers
Family Attractions
Benefits
Expert Guidance
Book vetted money mentors, nutritionists, child sleep consultants, interior designers and more, all recommended by parents like you.
Mom-Vetted Insights
Discover the activities, enrichment programs, summer camps, and family experiences that real families love and recommend.
Perks, Designed for Moms
Enjoy offers to brands that support your health, wellness, and peace of mind. Because taking care of your family should include taking care of you, too.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Swim lessons. Health appointments. Camp registrations.
But when I looked for a financial product designed around the way moms actually live, how we spend, how we plan, and the invisible mental load that comes with all of it, I couldn’t find one.
"I've spent my career in fintech. Yet I couldn't find a financial product that truly recognized the work and the spending that comes with raising a family. So I built Kina."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I earn points on my family spending today?
What counts as an eligible purchase?
How does Kina connect to my existing credit cards?
Do I have to apply?
When does Kina launch?
