Redefining rewards for moms
The mom economy
Becoming a parent changes almost everything about how you spend, plan, and make decisions. Yet your credit card still thinks parenting means groceries and gas.
Banks never built a rewards program around parenting. So we did.
How it works
Keep your cards
Use the cards you already carry — nothing new to apply for.
Connect to Kina
Securely link your credit cards — takes under a minute.
Earn automatically
Eligible purchases are recognized — no receipts, no tracking.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & TUITION
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
For everything you do for everyone else,
A membership built by moms, for moms, to recognize everything you already do and give you more back along the way.
Benefits
Trusted Experts
Book sessions with money mentors, nutritionists, child sleep consultants, interior designers and more, all recommended by parents like you.
Mom-Vetted Insights
Discover the activities, camps, and family experiences that moms around you love, and earn points for your recommendations.
Perks, Designed for Moms
Enjoy offers to brands that support your health, wellness, and peace of mind. Because taking care of your family should include taking care of you too.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, the rewards waiting for us are still mostly built around groceries and gas.
I’ve spent my career in fintech. Yet I couldn’t find a financial product that recognized how moms actually spend, the decisions we make, or the work that comes with raising a family.
"So we built the membership we wished existed. One that recognizes everything moms already do, and gives something back to her, too."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I earn points on my family spending today?
What counts as an eligible purchase?
How does Kina connect to my existing credit cards?
Do I have to apply?
When does Kina launch?
