Parenting. Finally a rewards category.
The mom economy
“Mom, that was the best day ever!“
Researching. Planning. Booking. Paying. Behind every moment is the invisible work of making it happen.
And yet, your credit card still thinks parenting means groceries and gas.
How it works
Link your cards
Use the cards you already carry — no new application needed.
We track spending
Kina recognizes eligible purchases at family-focused merchants.
Earn 2x points
Points are added automatically — no receipts, no manual tracking.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & TUITION
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
Benefits
Treat yourself
Perks and experiences that are actually for you. From spa days and wellness to fitness, beauty, style, and more. Because you deserve it.
Experts, on-demand
Trusted experts for the things on your mind. Sleep, behavior, money, nutrition, and whoever you need next. Vetted by us, recommended by moms like you.
Consider it handled
Real help from a real person. Camp registrations, family travel, the thing you keep meaning to book. Your concierge takes it from here.
For everything you do for everyone else,
A rewards membership built by moms, for moms, to recognize everything you already do and give you more back along the way.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, the rewards waiting for us are still mostly built around groceries and gas.
I’ve spent my career in fintech. Yet I couldn’t find a financial product that recognized how moms actually spend, the decisions we make, or the work that comes with raising a family.
"So we built the membership we wished existed. One that recognizes everything moms already do, and gives something back to her, too."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I earn points on my family spending today?
What counts as an eligible purchase?
How does Kina connect to my existing credit cards?
Is Kina free to join?
When does Kina launch?
