For everything you do for everyone else, this is for you.
The mom economy
“Mom, that was the best day ever!“
Researching. Remembering. Planning. Paying.
Behind every moment is the invisible work of making it happen.
How Kina recognizes you
Your spending
Link your existing credit cards and get rewarded for the parenting purchases you’re already making.
Automatically rewarded
Earn 2 points for every $1 in eligible parenting spend, on top of your existing card rewards.
More for you
Use your points toward perks and experiences you actually want, from wellness, to self-care and more.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & TUITION
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
Membership benefits
More for you, in all the ways that matter.
For everything you do for everyone else,
A rewards membership built by moms, for moms, to recognize everything you already do and give you more back along the way.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, I realized how little was actually built to recognize the way moms live and spend.
I’ve spent my career in fintech. Yet I couldn’t find a financial product that recognized how moms actually spend, the decisions we make, or the work that comes with raising a family.
"So we built the membership we wished existed. One that recognizes everything moms already do, and gives something back to her, too."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I get rewarded on my family spending?
What counts as an eligible purchase?
How does Kina connect to my existing credit cards?
Is Kina free to join?
When does Kina launch?
