Make teachers
feel valued,
year after year
Make teachers
feel valued,
year after year
Make teachers
feel valued,
year after year
Join the movement to uplift, attract and retain great educators.
Join the movement to uplift, attract and retain great educators.
Join the movement to uplift, attract and retain great educators.
Now live in over 25 cities across California
Now live in over 25 cities across California
Teacher Merry
Oct 15, 2025
Teacher Merry
Oct 15, 2025
Teacher Merry
Oct 15, 2025
The heart of every school
The heart of every school
The heart of every school
Behind every great school are great teachers
Teachers are the #1 driver of parent satisfaction and student success. When they feel valued, families stay and schools thrive.
The problem we solve
The problem we solve
The problem we solve
The teacher
retention crisis
When great teachers leave, it costs more than money. Schools face $18,000+ in replacement costs, and the disruption can impact classroom continuity.
Teachers aren’t staying
In early childhood education, the average teacher stays only 2 years.
Teachers aren’t staying
In early childhood education, the average teacher stays only 2 years.
Teachers aren’t staying
In early childhood education, the average teacher stays only 2 years.
Why teachers leave
33% of teachers considered leaving due to low pay and lack of appreciation.
Why teachers leave
33% of teachers considered leaving due to low pay and lack of appreciation.
Why teachers leave
33% of teachers considered leaving due to low pay and lack of appreciation.
Turnover is costly
Replacement costs exceed $18,000, not including the broader impact.
Turnover is costly
Replacement costs exceed $18,000, not including the broader impact.
Turnover is costly
Replacement costs exceed $18,000, not including the broader impact.
The Kina program
The Kina program
The Kina program
We make teacher
appreciation easy
Earn
Parents can buy, or earn points on their parenting expenses
Share
Families share points with their teachers to say thank you
Enjoy
Teachers redeem points for what matters most to them, driving better retention
Rewards for what teachers actually want
The math that works
The math that works
The math that works
Small gestures add up to big impact
The average family can earn $30 to $50 in monthly rewards with Kina. When 10 families each share just $15/month of their rewards, that’s $1,800 a year to support their teacher who makes a difference.
It is equivalent to a 6% boost in take-home pay, at no cost to your school.
Why schools love Kina
Why schools love Kina
Why schools love Kina
Zero cost.
Maximum impact.
Parents
Give joy. Support teachers.
Give joy. Support teachers.
Give joy. Support teachers.
Earn rewards points
Earn rewards points
Earn rewards points
Strengthen school community
Strengthen school community
Strengthen school community
Teachers
Recognition and appreciation
Recognition and appreciation
Recognition and appreciation
Meaningful financial support
Meaningful financial support
Meaningful financial support
Sense of belonging and value
Sense of belonging and value
Sense of belonging and value
Schools
Powerful differentiator
Powerful differentiator
Powerful differentiator
Higher teacher retention
Higher teacher retention
Higher teacher retention
Stronger community
Stronger community
Stronger community
Our teachers feel truly appreciated. Making it easy for families to recognize and support them has made a real difference.
Jenny Mitchell • Owner • Maple Tree Montessori
As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.
Sabrina, Mom of One, Early Explorers
As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.
Sabrina, Mom of One, Early Explorers
Our teachers feel truly appreciated. Making it easy for families to recognize and support them has made a real difference.
Jenny Mitchell • Owner • Maple Tree Montessori
As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.
Sabrina, Mom of One, Early Explorers
As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.
Sabrina, Mom of One, Early Explorers
Our teachers feel truly appreciated. Making it easy for families to recognize and support them has made a real difference.
Jenny Mitchell • Owner • Maple Tree Montessori
FAQ
Your questions. Answered.
When parents share Kina points with their teachers, is it taxable?
No. When a parent shares Kina points with a teacher, those points are treated as a non-cash gift or future discount, not as income. Under IRS rules non-cash promotional points are not taxable.
For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are not cash or property.
Where is Kina today?
Kina is now available in 25 cities across California, and expanding to new communities every month:
Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.
Is Kina easy to setup?
Absolutely, getting started with Kina takes just a few steps:
1. Sign Up: Create your Kina school account and we will invite your teachers to create their profiles.
2. Communicate: Introduce us to room parents and announce the Kina program via your school newsletters.
3. Impact Starts: Families complete a quick, 5-minute signup and can start sharing on day one.
FAQ
Your questions. Answered.
When parents share Kina points with their teachers, is it taxable?
No. When a parent shares Kina points with a teacher, those points are treated as a non-cash gift or future discount, not as income. Under IRS rules non-cash promotional points are not taxable.
For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are not cash or property.
Where is Kina today?
Kina is now available in 25 cities across California, and expanding to new communities every month:
Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.
Is Kina easy to setup?
Absolutely, getting started with Kina takes just a few steps:
1. Sign Up: Create your Kina school account and we will invite your teachers to create their profiles.
2. Communicate: Introduce us to room parents and announce the Kina program via your school newsletters.
3. Impact Starts: Families complete a quick, 5-minute signup and can start sharing on day one.
FAQ
Your questions. Answered.
When parents share Kina points with their teachers, is it taxable?
No. When a parent shares Kina points with a teacher, those points are treated as a non-cash gift or future discount, not as income. Under IRS rules non-cash promotional points are not taxable.
For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are not cash or property.
Where is Kina today?
Kina is now available in 25 cities across California, and expanding to new communities every month:
Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.
Is Kina easy to setup?
Absolutely, getting started with Kina takes just a few steps:
1. Sign Up: Create your Kina school account and we will invite your teachers to create their profiles.
2. Communicate: Introduce us to room parents and announce the Kina program via your school newsletters.
3. Impact Starts: Families complete a quick, 5-minute signup and can start sharing on day one.