Reward families.
Retain top teachers.

Reward families.
Retain top teachers.

Reward families.
Retain top teachers.

Join the movement to uplift, attract and retain great educators.

Join the movement to uplift, attract and retain great educators.

Join the movement to uplift, attract and retain great educators.

Now live in over 25 cities across California

Now live in over 25 cities across California

Teacher Merry

Oct 15, 2025

Teacher Merry

Oct 15, 2025

Teacher Merry

Oct 15, 2025

The heart of every school

The heart of every school

The heart of every school

Behind every great school are great teachers

Teachers are the #1 driver of parent satisfaction and student success. When they feel valued, families stay and schools thrive.

The problem we solve

The problem we solve

The problem we solve

The teacher
retention crisis

When great teachers leave, it costs more than money. Schools face $18,000+ in replacement costs, and the disruption can impact classroom continuity.

Teachers aren’t staying

In early childhood education, the average teacher stays only 2 years

Teachers aren’t staying

In early childhood education, the average teacher stays only 2 years

Teachers aren’t staying

In early childhood education, the average teacher stays only 2 years

Why teachers leave

33% of teachers considered leaving due to low pay & lack of appreciation

Why teachers leave

33% of teachers considered leaving due to low pay & lack of appreciation

Why teachers leave

33% of teachers considered leaving due to low pay & lack of appreciation

Turnover is costly

Replacement costs exceed $18,000, not including the boarder impact.

Turnover is costly

Replacement costs exceed $18,000, not including the boarder impact.

Turnover is costly

Replacement costs exceed $18,000, not including the boarder impact.

The Kina program

The Kina program

The Kina program

Turning family spending
into true appreciation

Earn

Parents earn rewards on tuition and parenting expenses

Share

Parents can share points with teachers or buy extra points for special occasions

Enjoy

Teachers redeem rewards for what matters most to them, driving better retention

Introducing: Teachers First by Kina

Introducing: Teachers First by Kina

Introducing: Teachers First by Kina

Turn rewards into real financial support

About 60% of teachers carry student loans averaging $30,000. Kina designed the first program of its kind to help educators pay it off faster.

By allowing teachers to convert their points into student loan payments, Kina turns appreciation into tangible impact, helping teachers stay in the profession they love.

When teachers redeem points towards their student loan payments, Kina automatically matches an additional 25%, multiplying the impact.

Result: Driving REAL retention for our school partners

The math that works

The math that works

The math that works

Small gestures add up to big impact

The average family can earn $500+ in rewards annually with Kina. When 10 families each share just $15/month of their rewards, that’s $1,800 a year to support their teacher who makes a difference.

When teachers redeem points towards their student loan payments, Kina automatically matches an additional 25%, multiplying the impact.

It is equivalent to a 6% boost in take-home pay, at no cost to your school.

Why schools love Kina

Why schools love Kina

Why schools love Kina

Zero cost.
Maximum impact.

Parents

  • Get rewarded for expenses

  • Get rewarded for expenses

  • Get rewarded for expenses

  • Give joy. Support teachers.

  • Give joy. Support teachers.

  • Give joy. Support teachers.

  • Strengthen school community

  • Strengthen school community

  • Strengthen school community

Teachers

  • Recognition and appreciation

  • Recognition and appreciation

  • Recognition and appreciation

  • Meaningful financial support

  • Meaningful financial support

  • Meaningful financial support

  • Sense of belonging and value

  • Sense of belonging and value

  • Sense of belonging and value

Schools

  • Powerful differentiator

  • Powerful differentiator

  • Powerful differentiator

  • Higher teacher retention

  • Higher teacher retention

  • Higher teacher retention

  • Stronger community

  • Stronger community

  • Stronger community

Rewards for what teachers actually want

Parents are thrilled to earn rewards, and we love that they can share them with teachers. It’s such a beautiful idea!

Jenny Mitchell • Owner • Maple Tree Montessori

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

Parents are thrilled to earn rewards, and we love that they can share them with teachers. It’s such a beautiful idea!

Jenny Mitchell • Owner • Maple Tree Montessori

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

Parents are thrilled to earn rewards, and we love that they can share them with teachers. It’s such a beautiful idea!

Jenny Mitchell • Owner • Maple Tree Montessori

FAQ

Your questions. Answered.

When parents share Kina Points with their teachers, is it taxable?

No. When a parent shares Kina Points with a teacher, those Points are treated as a non-cash gift or future discount, not as income. The Points are not redeemable for cash and can only be used within Kina’s closed network. Under IRS rules non-cash promotional points that can only be redeemed within a closed-loop system are not taxable.


For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are promotional credits, not cash or property.

If Kina matches payment for teachers when they use points to pay off student loans, is that taxable?

Yes. The matched portion of the student-loan payment is considered taxable income because Kina pays the student-loan servicer directly on behalf of the teacher. Kina will track all matched payments and will issue the required Form 1099-MISC.

Where can schools join Kina?

Kina is now available in 25 cities across California, and expanding to new communities every month:


Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.

Is Kina easy to setup?

Absolutely, getting started with Kina takes just a few steps:


1. Sign Up: Create your Kina school account.
2. Communicate: Share our ready-made parent materials.
3. Parents Enroll: Families complete a quick, 5-minute signup.
4. Impact Starts: Points begin flowing automatically from day one.

How does Kina improve our school’s cash flow?

About 20% of parents skip auto-pay because they’re paid bi-weekly or semi-monthly and don’t always have the full tuition amount available at once.


With Kina’s Tuition Flex, parents can split their tuition payments 50/50 — half now, half later — while the school still receives the full amount upfront.


Impact:
When schools offer Tuition Flex, over 90% of parents opt into auto-pay, helping schools reduce late payments, lower admin costs, and gain predictable cash flow.

FAQ

Your questions. Answered.

When parents share Kina Points with their teachers, is it taxable?

No. When a parent shares Kina Points with a teacher, those Points are treated as a non-cash gift or future discount, not as income. The Points are not redeemable for cash and can only be used within Kina’s closed network. Under IRS rules non-cash promotional points that can only be redeemed within a closed-loop system are not taxable.


For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are promotional credits, not cash or property.

If Kina matches payment for teachers when they use points to pay off student loans, is that taxable?

Yes. The matched portion of the student-loan payment is considered taxable income because Kina pays the student-loan servicer directly on behalf of the teacher. Kina will track all matched payments and will issue the required Form 1099-MISC.

Where can schools join Kina?

Kina is now available in 25 cities across California, and expanding to new communities every month:


Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.

Is Kina easy to setup?

Absolutely, getting started with Kina takes just a few steps:


1. Sign Up: Create your Kina school account.
2. Communicate: Share our ready-made parent materials.
3. Parents Enroll: Families complete a quick, 5-minute signup.
4. Impact Starts: Points begin flowing automatically from day one.

How does Kina improve our school’s cash flow?

About 20% of parents skip auto-pay because they’re paid bi-weekly or semi-monthly and don’t always have the full tuition amount available at once.


With Kina’s Tuition Flex, parents can split their tuition payments 50/50 — half now, half later — while the school still receives the full amount upfront.


Impact:
When schools offer Tuition Flex, over 90% of parents opt into auto-pay, helping schools reduce late payments, lower admin costs, and gain predictable cash flow.

FAQ

Your questions. Answered.

When parents share Kina Points with their teachers, is it taxable?

No. When a parent shares Kina Points with a teacher, those Points are treated as a non-cash gift or future discount, not as income. The Points are not redeemable for cash and can only be used within Kina’s closed network. Under IRS rules non-cash promotional points that can only be redeemed within a closed-loop system are not taxable.


For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are promotional credits, not cash or property.

If Kina matches payment for teachers when they use points to pay off student loans, is that taxable?

Yes. The matched portion of the student-loan payment is considered taxable income because Kina pays the student-loan servicer directly on behalf of the teacher. Kina will track all matched payments and will issue the required Form 1099-MISC.

Where can schools join Kina?

Kina is now available in 25 cities across California, and expanding to new communities every month:


Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.

Is Kina easy to setup?

Absolutely, getting started with Kina takes just a few steps:


1. Sign Up: Create your Kina school account.
2. Communicate: Share our ready-made parent materials.
3. Parents Enroll: Families complete a quick, 5-minute signup.
4. Impact Starts: Points begin flowing automatically from day one.

How does Kina improve our school’s cash flow?

About 20% of parents skip auto-pay because they’re paid bi-weekly or semi-monthly and don’t always have the full tuition amount available at once.


With Kina’s Tuition Flex, parents can split their tuition payments 50/50 — half now, half later — while the school still receives the full amount upfront.


Impact:
When schools offer Tuition Flex, over 90% of parents opt into auto-pay, helping schools reduce late payments, lower admin costs, and gain predictable cash flow.

Bonus

Enjoy 95% auto-pay enrollment

About 20% of parents skip auto-pay because they may not have the full amount at once. With Kina’s Tuition Flex, parents can split payments 50/50, while schools still get paid in full upfront.

Bonus

Enjoy 95% auto-pay enrollment

About 20% of parents skip auto-pay because they may not have the full amount at once. With Kina’s Tuition Flex, parents can split payments 50/50, while schools still get paid in full upfront.

Bonus

Enjoy 95% auto-pay enrollment

About 20% of parents skip auto-pay because they may not have the full amount at once. With Kina’s Tuition Flex, parents can split payments 50/50, while schools still get paid in full upfront.