Two diverse teachers smiling together, reinforcing Kina’s mission to **reward families and retain top teachers
Two diverse teachers smiling together, reinforcing Kina’s mission to **reward families and retain top teachers
Two diverse teachers smiling together, reinforcing Kina’s mission to **reward families and retain top teachers

Make teachers
feel valued,
year after year

Make teachers
feel valued,
year after year

Make teachers
feel valued,
year after year

Join the movement to uplift, attract and retain great educators.

Join the movement to uplift, attract and retain great educators.

Join the movement to uplift, attract and retain great educators.

Now live in over 25 cities across California

Now live in over 25 cities across California

Teacher Merry

Oct 15, 2025

Teacher Merry

Oct 15, 2025

Teacher Merry

Oct 15, 2025

The heart of every school

The heart of every school

The heart of every school

Behind every great school are great teachers

Teachers are the #1 driver of parent satisfaction and student success. When they feel valued, families stay and schools thrive.

The problem we solve

The problem we solve

The problem we solve

The teacher
retention crisis

When great teachers leave, it costs more than money. Schools face $18,000+ in replacement costs, and the disruption can impact classroom continuity.

Teachers aren’t staying

In early childhood education, the average teacher stays only 2 years.

Teachers aren’t staying

In early childhood education, the average teacher stays only 2 years.

Teachers aren’t staying

In early childhood education, the average teacher stays only 2 years.

Why teachers leave

33% of teachers considered leaving due to low pay and lack of appreciation.

Why teachers leave

33% of teachers considered leaving due to low pay and lack of appreciation.

Why teachers leave

33% of teachers considered leaving due to low pay and lack of appreciation.

Turnover is costly

Replacement costs exceed $18,000, not including the broader impact.

Turnover is costly

Replacement costs exceed $18,000, not including the broader impact.

Turnover is costly

Replacement costs exceed $18,000, not including the broader impact.

The Kina program

The Kina program

The Kina program

We make teacher
appreciation easy

Earn

Parents can buy, or earn points on their parenting expenses

Share

Families share points with their teachers to say thank you

Enjoy

Teachers redeem points for what matters most to them, driving better retention

Rewards for what teachers actually want

The math that works

The math that works

The math that works

Small gestures add up to big impact

The average family can earn $30 to $50 in monthly rewards with Kina. When 10 families each share just $15/month of their rewards, that’s $1,800 a year to support their teacher who makes a difference.

It is equivalent to a 6% boost in take-home pay, at no cost to your school.

Why schools love Kina

Why schools love Kina

Why schools love Kina

Zero cost.
Maximum impact.

Parents

  • Give joy. Support teachers.

  • Give joy. Support teachers.

  • Give joy. Support teachers.

  • Earn rewards points

  • Earn rewards points

  • Earn rewards points

  • Strengthen school community

  • Strengthen school community

  • Strengthen school community

Teachers

  • Recognition and appreciation

  • Recognition and appreciation

  • Recognition and appreciation

  • Meaningful financial support

  • Meaningful financial support

  • Meaningful financial support

  • Sense of belonging and value

  • Sense of belonging and value

  • Sense of belonging and value

Schools

  • Powerful differentiator

  • Powerful differentiator

  • Powerful differentiator

  • Higher teacher retention

  • Higher teacher retention

  • Higher teacher retention

  • Stronger community

  • Stronger community

  • Stronger community

Our teachers feel truly appreciated. Making it easy for families to recognize and support them has made a real difference.

Jenny Mitchell • Owner • Maple Tree Montessori

Smiling female teacher in glasses with arms crossed in a bright, colorful classroom

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

Our teachers feel truly appreciated. Making it easy for families to recognize and support them has made a real difference.

Jenny Mitchell • Owner • Maple Tree Montessori

Smiling female teacher in glasses with arms crossed in a bright, colorful classroom

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

As a new mom, I had no idea preschool costs so much, Kina makes tuition feel manageable and a lot less stressful.

Sabrina, Mom of One, Early Explorers

Our teachers feel truly appreciated. Making it easy for families to recognize and support them has made a real difference.

Jenny Mitchell • Owner • Maple Tree Montessori

Smiling female teacher in glasses with arms crossed in a bright, colorful classroom

FAQ

Your questions. Answered.

When parents share Kina points with their teachers, is it taxable?

No. When a parent shares Kina points with a teacher, those points are treated as a non-cash gift or future discount, not as income. Under IRS rules non-cash promotional points are not taxable.


For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are not cash or property.

Where is Kina today?

Kina is now available in 25 cities across California, and expanding to new communities every month:


Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.

Is Kina easy to setup?

Absolutely, getting started with Kina takes just a few steps:


1. Sign Up: Create your Kina school account and we will invite your teachers to create their profiles.
2. Communicate: Introduce us to room parents and announce the Kina program via your school newsletters.
3. Impact Starts: Families complete a quick, 5-minute signup and can start sharing on day one.

FAQ

Your questions. Answered.

When parents share Kina points with their teachers, is it taxable?

No. When a parent shares Kina points with a teacher, those points are treated as a non-cash gift or future discount, not as income. Under IRS rules non-cash promotional points are not taxable.


For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are not cash or property.

Where is Kina today?

Kina is now available in 25 cities across California, and expanding to new communities every month:


Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.

Is Kina easy to setup?

Absolutely, getting started with Kina takes just a few steps:


1. Sign Up: Create your Kina school account and we will invite your teachers to create their profiles.
2. Communicate: Introduce us to room parents and announce the Kina program via your school newsletters.
3. Impact Starts: Families complete a quick, 5-minute signup and can start sharing on day one.

FAQ

Your questions. Answered.

When parents share Kina points with their teachers, is it taxable?

No. When a parent shares Kina points with a teacher, those points are treated as a non-cash gift or future discount, not as income. Under IRS rules non-cash promotional points are not taxable.


For example, United MileagePlus allows members to transfer or pool miles to family or friends. Those transfers are not taxable, either to the sender or the recipient, because airline miles are not cash or property.

Where is Kina today?

Kina is now available in 25 cities across California, and expanding to new communities every month:


Pasadena, Marina del Rey, Glendale, Burbank, Long Beach, Torrance, Alhambra, Culver City, Irvine, Fullerton, Garden Grove, Venice, Santa Monica, Anaheim, Playa Vista, Mar Vista, Redondo Beach, San Mateo, Daly City, Fremont, Hayward, San Leandro, Oakland, Walnut Creek, Concord, and Redwood City.

Is Kina easy to setup?

Absolutely, getting started with Kina takes just a few steps:


1. Sign Up: Create your Kina school account and we will invite your teachers to create their profiles.
2. Communicate: Introduce us to room parents and announce the Kina program via your school newsletters.
3. Impact Starts: Families complete a quick, 5-minute signup and can start sharing on day one.