For everything you do for everyone else, this is for you.
The mom economy
“Mom, that was the best day ever!“
Researching. Remembering. Planning. Paying.
Behind every moment is the invisible work of making it happen.
How it works
Connect your cards
Securely link the cards you already use. No new credit card needed.
Keep spending like you do
Kina automatically recognizes eligible purchases for your family.
Get rewarded
Your rewards add up automatically — no receipts or manual tracking.
CHILDCARE
CAMPS & ACTIVITIES
PEDIATRIC CARE
DAYCARE & TUITION
TUTORING & LESSONS
CHILDREN'S RETAILERS
FAMILY ATTRACTIONS
Benefits
Get the answers you need.
Trusted experts for the things on your mind. Sleep, behavior, money, nutrition, and whoever you need next. Vetted by us, recommended by moms like you.
Because you deserve it.
Perks and experiences that are actually for you. From spa days and wellness to fitness, beauty, style, and more. Because you deserve it.
Consider it handled.
Real help from a real person. Camp registrations, family travel, the thing you keep meaning to book. Your concierge takes it from here.
For everything you do for everyone else,
A rewards membership built by moms, for moms, to recognize everything you already do and give you more back along the way.
Founder Story
Moms run the household. Yet the financial industry was never built for us.
Every day, I make hundreds of decisions for my family. Tuition. Childcare. Health appointments. Camp registrations. And after doing all of that, I realized how little was actually built to recognize the way moms live and spend.
I’ve spent my career in fintech. Yet I couldn’t find a financial product that recognized how moms actually spend, the decisions we make, or the work that comes with raising a family.
"So we built the membership we wished existed. One that recognizes everything moms already do, and gives something back to her, too."
— Ennie Lim
CEO/Co-Founder & Mom of soon to be two
FAQ
Everything you might be wondering about
How do I get rewarded on my family spending?
What counts as an eligible purchase?
How does Kina connect to my existing credit cards?
Is Kina free to join?
When does Kina launch?
